Ajo, Arizona · Sonoran Desert
Optunia Investments brings together storytelling, soapmaking, creative AI, and practical computer expertise under one desert sky.
Desert-made ideas
From books and handcrafted soap to AI-powered creativity and custom computer support, each Optunia venture grows from a shared belief: useful things can still be personal, imaginative, and made close to home.
The portfolio
Explore the creative projects and technical services taking shape in Ajo.
Nichole’s pen name for children’s stories filled with curiosity and heart.
A creative soapmaking venture where useful becomes beautiful. latheruseffect.com
An AI generation experience for seeing ideas—and yourself—differently.
AI workstation expertise and gaming computer repair, built for the desert.
Our home
Big horizons, resilient neighbors, and enough quiet to think clearly. The Sonoran Desert is more than our address—it is the pace, palette, and point of view behind Optunia.
Children’s storytelling
Sunny Simon is Nichole’s pen name for children’s books—a bright corner of Optunia devoted to imagination, warmth, and stories made to be shared.
Sunny Simon gives Nichole’s children’s work a home of its own while keeping it connected to the larger Optunia family.
It is a place for playful worlds, memorable characters, and the kind of stories that invite one more page before bedtime. Book announcements and individual titles will be added as they are ready.
Creative soapmaking
Nichole’s soapmaking venture pairs practical craft with a strong creative point of view—turning an everyday ritual into something with personality.
latheruseffect.com
Latherous Effect is the tactile side of Optunia: soapmaking grounded in care, experimentation, and the pleasure of making something real.
The venture has its own web home at latheruseffect.com, where its collections and next chapter can stand on their own.
AI image, music & video generation
A creative AI generation website built around possibility—helping people turn an idea into images, music, and video, and see things in a new way.
lookingglassai.us
Looking Glass AI is Optunia’s AI generation venture, bringing advanced creative tools into a direct, approachable experience—with deep focus on image, music, and video generation.
It sits at the meeting point of art and infrastructure: imaginative on the surface, supported by serious computer hardware and practical technical work behind the scenes.
Workstations & repair
A new Optunia offering focused on AI computer workstations and gaming computer repair—practical help for demanding machines.
Sonoran Tech Services brings George’s hands-on computer experience into a local offering for AI systems and gaming PCs.
The service is being shaped around two demanding categories: AI workstations that need the right balance of hardware, power, cooling, and software—and gaming computers that need clear diagnostics and capable repair.
The people behind Optunia
Optunia Investments, LLC is a home for the projects they are building in Ajo—from stories and soap to creative AI and computer systems.
George
George is an IT leader, systems builder, and hands-on problem solver. His work spans computer infrastructure, AI hardware, robotics, and the practical details that turn ambitious ideas into working systems. He leads the technical side of Looking Glass AI and Sonoran Tech Services.
Nichole
Nichole is a writer and maker. She writes children’s books under the name Sunny Simon and develops her soapmaking work through Latherous Effect. Her ventures bring story, texture, and a distinctly human touch to the Optunia portfolio.